Super Bowl ads reflect a broader truism in advertising: A cute animal is a better pitchman than a human 9 times in 10 . Over the years, some of the most successful Super Bowl ads of all time have featured a wide array of animals, from mighty Clydesdales to lowly mosquitoes. Here is our countdown of six of the best ever fuzzy Super Bowl commercials ...
It cost about $3.5 million to air a 30-second spot during the Super Bowl Sunday night. By most accounts, Doritos was the big winner. According to USA Today’s Ad Meter, which rates response to the ads, Doritos had not just one but two of the two ads. Both of them were user-generated. Media analyst John Carroll said engaging consumers to create the ads builds additional buzz for the advertising ...
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A recap of the high-profile TV spots aired during the big game
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Super Bowl XLVI was one of the best in recent memory. The action on the field was downright riveting. If you used the commercial breaks to actually take a break from the screen, and are afraid you’ve missed some of the best ads of the evening, not to worry, we’ve pulled our five favorites from
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If I am not mistaken then the star power in the 2012 Super Bowl ad line-up is bigger than ever. Super Bowl Ads for Geeks tracked 34 Celebrities who appeared in the Super Bowl ads yesterday. We have...
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Great news for The Avengers, good and bad news for George Lucas, and troubling news for a $250 million would-be blockbuster. A look at how Sunday's Super Bowl movie ads fared...
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With the amount of people who say that the ads are the only reason they watch the Super Bowl, you would think that they deserve their own awards show. Oh look, that’s what we have right here. We here at …
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What makes a Super Bowl commercial a success: talking babies ? dog tricks ? sex ? Betty White ? You may have your own ideas, but three branding experts and writers have offered their critiques of Sunday night’s ads. Here’s what they have to say about the best, worst and weirdest of the mix. Read full article >>
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The car brands and ad agencies that made the most viewed YouTube ads of yesterday’s big game have put seven new plays into the next edition of the Creator Playbook that other marketers and advertisers are likely to use again in the future.
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Super Bowl ads are a longtime tradition, but this one from Best Buy caught our eye , discovered . The ad features innovators who have been changing the mobile technology landscape — a major tool in conquering “Big Data.” Read full article >>
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You know the game every time you see a VW drive by, you punch a friend. Now, with 13 VW models, the game just got a whole lot better. Introducing PunchDub ...
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Super Bowl Commercials and Advertising News, Reviews, and History Watch the best Super Bowl Ads here!
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With the amount of people who say that the ads are the only reason they watch the Super Bowl, you would think that they deserve their own awards show. Oh ...
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Top ad exec discusses best Super Bowl ads.
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Tweet It used to be you had to watch the actual Super Bowl to see the big, splashy commercials each year, the ads that featured TV stars and comedians ...
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For the first time, two ads tied for the top Super Bowl commercial as selected by consumer panelists rating the ads as they aired in the game for USA TODAY'S 23rd ...
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What a night and what a great beginning for AdJab. Our team made their picks for the winners in many categories and here they are: Funniest Ad Both Ameriquest ads ...
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Rate the ads from the 2012 Super Bowl, and see which commercial America picked as the favorite commercial
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Commercials that air during the Super Bowl generate as much, if not more buzz than the game itself. But breaking through that buzz and selling the product ...
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Super Bowl XLV provided a tremendous game between the Pittsburgh Steelers and the Green Bay Packers. The Packers ended up winning. But as for the result of the ...
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Because we certainly don't want to discuss the actual game, let's talk Super Bowl commercials...
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Super Bowl ads have long past the point where they were surprising, witty or novel, yet it's American tradition to discuss them. Some of our faves include Seinfeld, Adriana Lima and, yes, The Darkness.
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It's not just the New York Giants' stunning come-from-behind victory over the New England Patriots that has Super Bowl viewers buzzing.
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As far as the dejected New England Patriots are concerned, there was only one winner at the Super Bowl. And, it wasn't them.
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I have to say, overall, I wasn't all that impressed with the Super Bowl commercials this year, but out of the ones I did like, the one above gets my vote for Best Super Bowl Commercial 2012. I liked Matthew Broderick's ...
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This one above from 1973 is Noxzema's "Creamed" ad with football star Joe Namath and pre-"Charlie's Angels" Farrah Fawcett. The Los Angeles Times has the timeline of the Best Super Bowl commercials through the years: ...
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With the amount of people who say that the ads are the only reason they watch the Super Bowl, you would think that they deserve their own awards show. Oh look,
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We all have our favorite Super Bowl ads. Revisit some classic Super Bowl commercials and those vying for a spot in advertising history during Super Bowl XLVI: Giants vs. Patriots.
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Many of Sunday night's commercials were annoying, or worse, boring. But a few managed to stand out as actual worthwhile television. Here's a countdown of the five best, and five worst, ads from Super Bowl XLVI.
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What is...football? Is it that thing where polar bears try to maul each other to death while figure skating, all for the sake of a bottle of Coca-Cola even though we all know by this point that polar bears subsist ONLY on Coke and ...
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